ABOUT

INDIVIDUALS.
REBELS.
ARTISTS.
PROVOCATEURS.



SGMH IS A BERLIN-BASED BRAND THAT COMBINES THE EXPERIMENTAL ART OF HAUTE COUTURE WITH THE PORTABILITY OF COMMERCIAL READY-TO-WEAR CLOTHING. OUR MISSION IS TO CREATE A NEW NICHE, WHICH DEALS WITH TATTOO ART INTEGRATED INTO HANDCRAFTED GARMENTS BY USING DETAILED CRAFTSMANSHIP AND EMBELLISHMENT TECHNIQUES IN A MODERN CONTEXT. THUS, PRODUCE WEARABLE ART FOR AN EVERYDAY LIFE. TO ENCOURAGE THIS THINKING, SGMH ALSO OFFERS PAINTINGS AND COLLAGES TO SOME OF THEIR KEY OUTFITS. All TATTOOS IN OUR COLLECTIONS ARE "REAL" TATTOOS! THEY AREN`T PRINTED OR PAINTED! ALL TATTOOS ARE HAND-DRAWN AND TATTOOED WITH A MACHINE BY CO-FOUNDER FARIBA LENZEN. 

DRIVEN BY THE REBELLIOUS SPIRIT OF BERLINS YOUTH CULTURES, NAIVE NOSTALGIA AND CHAOTIC SURREALISM SGMH USES CLOTHING NOT JUST AS AN AESTHETIC TOOL BUT ALSO AS A PLATFORM TO DEMONSTRATE THEIR VISIONS, CONFLICTS, AND BELIEFS. SUCH AS THE BELIEF IN SUSTAINABILITY AND SLOW FASHION. THUS, THE BRAND WORKS WITH FABRIC REMNANTS AND THE UP-CYCLING OF OLD CLOTHING, WHICH HAVE GOT THEIR COLLECTION LINE (THE D48 CONSCIOUS COLLECTION). THIS COLLECTION OFFERS PIECES THAT ARE ONLY ONCE AVAILABLE & NEVER AGAIN AFTER THE SALE. 

SGMH WAS FOUNDED IN 2021 BY THE BERLIN DESIGNER KIMBERLY KLEINECKE AND THE TATTOO ARTIST FARIBA LENZEN SHORTLY AFTER STUDYING TOGETHER AT THE B.A. PROGRAM AT ESMOD BERLIN AND THE ACADEMY OF FASHION AND DESIGN (AMD). COMBINING KIMBERLY´S GAINED FASHION EXPERIENCES AT BRANDS LIKE VIKTOR & ROLF AND FARIBA´S PARTICIPATION AT EXHIBITIONS AS WELL AS COOPERATION´S WITH BRANDS LIKE PORSCHE (SCOPES). THE DUO COMPLEMENTS EACH OTHER EXCELLENTLY IN THE DEVELOPMENT OF UNIQUE AND HANDMADE ARTWORKS TO WEAR.